Seven months on the market. Sold at full asking price within six weeks of staging
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The challenge​
This vacant property in Warrington had been on the market for over seven months with very little buyer interest. Despite being well located and competitively priced, viewings were sparse and no acceptable offers had been received.
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Like many empty properties, the house lacked warmth, scale and emotional appeal. Online, it struggled to capture buyers' attention amongst competing listings, and when prospective purchasers did view the property, they found it difficult to visualise how the spaces could function as a home.
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The owners were beginning to consider a price reduction in order to generate interest.
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Our solution​
Before reducing the asking price, the vendors decided to invest in professional home staging.
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Our team carefully furnished and styled the key living spaces, creating a welcoming, aspirational environment that allowed buyers to instantly connect with the property. Each room was designed to showcase its purpose, maximise the sense of space and help potential purchasers imagine themselves living there.
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The transformation also significantly improved the property's marketing photography, helping it stand out online where buyers often make a decision within seconds about whether to book a viewing.
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The result​
The impact was immediate.​ Following staging, the property experienced a noticeable increase in online engagement and buyer enquiries. Viewings increased, interest levels improved and, most importantly, buyers were able to emotionally connect with the home.
Just six weeks after staging, the property sold at the full asking price.
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Previously on the market for 7 months with little interest
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Professionally staged to maximise buyer appeal
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Sold within 6 weeks of staging
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Achieved full asking price
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Avoided the need for a price reduction
The cost of staging represented only a fraction of the reduction that was being considered. Rather than reducing the property's value, the owners invested in presenting it properly and achieved a significantly better financial outcome.
When a property isn't attracting the right level of interest, reducing the price isn't always the answer. Often, the issue isn't the property itself; it's how the property is being presented.
Professional home staging helps buyers see the lifestyle a home offers, creates stronger first impressions and can be the difference between a property sitting on the market and successfully selling.
Thinking about reducing your asking price? Speak to Harrison Home Staging first.
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Developer received offer within 48 hours of staging
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The challenge
Having recently completed a high-quality renovation project in Fleetwood, our developer client was ready to bring the property to market.
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The refurbishment had transformed the property, creating a modern and desirable home. However, as with many newly renovated properties, it remained completely empty. While the finish and specification were excellent, the vacant rooms lacked warmth and buyers struggled to appreciate the scale and lifestyle potential of the space.
The developer wanted to maximise interest from day one and achieve the strongest possible return on their investment.
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Our solution
Working closely with the developer, we professionally staged the key living areas, bedrooms and dining spaces to showcase how the property could be lived in and enjoyed.
Our styling focused on helping buyers emotionally connect with the home while highlighting the quality of the renovation work. Carefully selected furniture, artwork and accessories added warmth, character and context, transforming the property from a renovation project into a desirable home.
Professional photography was then taken, ensuring the listing stood out online and captured buyers' attention immediately.
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The result
The response was almost instant.
Within 48 hours of the staging being completed, the property received an offer from a motivated buyer.
The staged presentation generated strong interest and helped buyers visualise themselves living in the property, creating the emotional connection that often drives purchasing decisions.​
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Fully renovated developer property
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Professionally staged prior to marketing
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Enhanced photography and online presentation
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Offer received within 48 hours of staging completion
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Accelerated sales process and reduced holding costs
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For developers, every week a completed property remains unsold impacts profitability through finance costs, utilities, insurance and tied-up capital.
Professional home staging helps showcase the quality of a renovation, creates stronger first impressions and allows buyers to connect with a property from the moment they see it online.
In this case, a modest investment in staging helped generate an offer within just 48 hours, demonstrating how presentation can play a critical role in achieving a faster sale and maximising return on investment.